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Marketing Committee Chair

Submitted by Jane Daniels on Fri, 05/25/2018 - 00:48
General Description: 

Use your marketing skills to share your love of hiking and enthusiasm for the Appalachian Trail. Finalize a marketing plan with the Steering Committee. Develop a uniform message to be used on social media, the website, and other platforms. You will write and send press releases. Develop logo goods using the A.T. Vista logo and tag line and coordinate with the T-shirt coordinator. Supervise the Swag coordinator who is to obtain swag and promotional materials from local, regional, and national businesses. Coordinate with the webmaster. Provide oversight to the Social Media Coordinator who is responsible for posting on various social media platforms. Working with the conference co-chairs, you will create the program book with material supplied by committee chairs.

Objective: 

Inform Appalachian Trail Conference members , Clubs and the general public of plans for A.T. Vista

Skills: 
  • Ability to write and edit compelling content
  • Experience creating and implementing a successful marketing/communications plan
  • Experience with publishing programs (CMS content development; email marketing; Adobe Creative Cloud)
  • Experience serving as spokesperson/media contact
  • Understanding of current trends in digital media/social media
Specific Tasks: 
  • While running the Conference
  • Planning the conference

    • Read report(s) from previous conference(s) and talk with previoius chair(s)
    • Develop marketing plan
    • Help Volunteer Resources Chair with posting recruiting announcements
    • Develop and order logo goods
    • Produce layout for brochures
    • Develop program book with conference co-chairs and committee chairs
    • Work with Webmaster, Swag, T-shirt, and social media coordinators
    • Track own hours
    • Act as principal press contact
      • Write and send out press releases
      • Manage contact lists (media outlets; contact clubs, Meetup groups, environmental orgs, Scouts, state and local tourism offices)
    • Develop social media interfaces for Facebook, Instagram, Twitter, etc. and work with Social Media Coordinator
    • Contact ATC Next Generation Leaders
  • After Conference
    • write report
Benefits: 
  • Promote the awareness of and an appreciation for one of the world’s most iconic trails
  • Meet and work alongside people who share your passion for the outdoors
  • Learn how to enter content on the AT Vista website
  • Be able to say you worked on a multi-day conference
Coordinates with: 
  • Hikes Committee Chair
  • Excursion Committee Chair
  • Workshops Committe Chair
  • Entertainment Chair(s)
  • On-Site Committee Chair
  • Next Generation Committee Chair
  • Young Families Committee Chair
Time Line: 
  • Two years before the conference  - Have booth, video, and materails at that year's conference 
  • January of the year before the conference - Have fact sheet available for use by various committees
  • During the year prior to the conference - Distribute brochures, maintain contact with Clubs
  • Spring of the year of the conference - press releases to local media
  • Meeting week- arrange for media coverage
  • September of the year of the conference - Final report due